My Goals Upon Graduation, And Where I Plan Working Within...

My goals upon graduation, and where I plan working within the social work field. Growing up I dealt with many forms of abuse, and due to all the trauma I had a lot of built up aggression. Unfortunately, at the time I felt there was no other way to express myself except to act out. As a consequence of my bad behavior, I lost many close friends, and missed many good opportunities. As a result, I was required to go to intensive family therapy for three days a week, with a women named Julie. Fortunately, after therapy I saw a change in myself, and I began to learn new skills to communicate, and cope with my anger. Although, I’ve gone to see many therapists before, Julie was the one counselor that gave me hope, and after meeting her my life has positively changed. This experience of going to family therapy, and meeting Julie has influenced me to want to help other troubled teens who have dealt with abuse. Upon graduating from Heritage University with a Bachelor’s degree in Social Work, I hope to start my own private practice, so I can counsel troubled teens. I plan on providing services such as cognitive therapy, employment resources, and family therapy. However, I will specialize in working at risk youth with behavioral problems. In addition, I will continue on with my education, and get a M.S.W in Social Work. I plan on earning my M.S.W. in Social Work at Eastern University, so I can earn a counseling certification. However, in the meantime I plan on working as a case managerShow MoreRelatedPersonal And Ethical Foundations Competency844 Words   |  4 Pagesme because I want to work in an environment that challenges both the people I work with, and myself. During my undergraduate career I had the pleasure of working with a variety of advisors and mentors who saw something in me that I, at the time, had not discovered within myself. I was often challenged to push myself a lit tle farther and a little harder in order to accomplish goals that I had struggled to set for myself. Once I discovered that student affairs was a profession I knew I wanted to pursueRead MoreKnowledge And Awareness Of The Social Work Profession943 Words   |  4 Pagesthe Social Work Profession Roughly a decade ago, my family was provided with the opportunity to immigrate to the United States. However, I still vividly remember the harsh conditions we experienced daily in Somalia, East Africa. Growing up as a child in Somalia presented many challenges, as my family and I lacked access to basic human needs such as a quality education and healthcare. As a child in Somalia, I always yearned for the opportunity that would enable me to do something to better my situationRead MoreHolland Code Essay781 Words   |  4 Pagesto find my key interests. My top interest was in the conventional area. 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There have been countless occurrences where the child is faltering academically and the school is unaware that they are in foster care. The teachers are overworked and unable to identity which children are in the greatest need because there are many who struggle. Linking the advocates with social workers will help increase the likelihood of the children’s success. Increasing the awarenessRead MoreLegal Issues Over The Legal System2091 Words   |  9 PagesThe career that I chose to focus on was legal area as far as becoming an attorney that practices family and criminal court. I chose this area of study because I have become interested in legal issues over the past few years that lead me to the decision to practice law. Upon deciding what I wanted to do with my career, I then decided that I want to fir st start out as a lawyer and then progress to becoming a judge where I plan on retiring from. 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I am currently in a counseling training program at East Carolina University where I am working on obtaining my Master’s in Substance Abuse and Clinical Counseling. Restricted Licenses Currently, I am a counselor in training at East Carolina University within the Department

South Dakota v. Dole The Case and Its Impact

South Dakota v. Dole (1986) tested whether Congress could place conditions on the distribution of federal funding. The case focused on the National Minimum Drinking Age Act, which Congress had passed in 1984. The act determined that a percentage of federal funding for state highways could be withheld if states failed to raise their minimum drinking age to 21. South Dakota sued on the basis that this act violated the 21st Amendment of the U.S. Constitution. The Supreme Court found that Congress did not violate South Dakotas right to regulate the sale of liquor. Under the South Dakota v. Dole decision, Congress can place conditions on the distribution of federal aid to states if those conditions are in the interest of general welfare, legal under the states constitution, and not overly coercive. Fast Facts: South Dakota v. Dole Case Argued: April 28, 1987Decision Issued: Jun 23, 1987Petitioner: South DakotaRespondent: Elizabeth Dole, U.S. Secretary of TransportationKey Questions: Did Congress exceed its spending powers, or violate the 21st Amendment, by passing legislation conditioning the award of federal highway funds on South Dakotas adoption of a uniform minimum drinking age?Majority Decision: Justices Rehnquist, White, Marshall, Blackmun, Powell, Stevens, ScaliaDissenting: Justices Brennan, OConnorRuling: The Supreme Court ruled that Congress did not violate South Dakotas right to regulate the sale of liquor under the 21st Amendment and that Congress could place conditions on federal funding if states failed to raise their drinking age. Facts of the Case When President Richard Nixon lowered the national voting age to 18 in 1971, some states chose to lower their drinking ages, too. Using powers derived from the 21st Amendment, 29 states changed the minimum age to either 18, 19, or 20. Lower ages in some states meant that there was a possibility of teenagers crossing state lines to drink. Drunk driving accidents became a heightened concern for Congress which in turn passed the National Minimum Drinking Age Act as a way to encourage a uniform standard across state lines. In 1984, the drinking age in South Dakota was 19 for beer containing an alcohol content of up to 3.2%. If the federal government were to make good on its promise to restrict state highway funds if South Dakota didn’t institute a flat ban, the Secretary of Transportation, Elizabeth Dole, estimated a loss of $4 million in 1987 and $8 million in 1988. South Dakota brought a suit against the federal government in 1986 alleging that Congress had stepped beyond its Art. I spending powers, undermining state sovereignty. The Eighth Circuit Court of Appeals affirmed the judgment and the case went to the Supreme Court on a writ of certiorari. Constitutional Issues Does the National Minimum Drinking Age Act violate the 21st Amendment? Can Congress withhold a percentage of funding if a state refuses to adopt a standard? How does the court interpret Article I of the constitution in terms of federal funds for state projects? The Arguments South Dakota: Under the 21st Amendment, states were given the right to regulate the sale of liquor within their state lines. Attorneys on behalf of South Dakota argued that Congress was attempting to use its Spending Powers to alter the minimum drinking age, violating the 21st Amendment. Placing conditions upon federal fundings to convince states to change their laws was an unlawfully coercive tactic, according to the attorneys. The Government: Deputy Solicitor General Cohen  represented the federal government. According to Cohen, the Act did not violate the 21st Amendment or go beyond the Congressional Spending Powers laid out in Article I of the Constitution. Congress was not directly regulating the sale of liquor through the NMDA Act. Instead, it was incentivizing a change that was within the constitutional powers of South Dakota and would help address a public issue: drunk driving. Majority Opinion Justice Rehnquist delivered the opinion of the court. The court first focused on whether the NMDA Act was within Congress’ spending powers under Article I of the Constitution. Congressional spending power is limited by three general restrictions: Spending must go towards â€Å"the general welfare† of the public.If Congress places conditions on federal funding, they must be unambiguous and states must fully understand the consequences.Congress cannot place conditions on federal grants if the conditions are unrelated to the federal interest in a particular project or program. According to the majority, Congress aim to prevent teenage drunk driving demonstrated an interest in general welfare. The conditions for federal highway funds were clear and South Dakota understood the consequences if the state were to leave the minimum drinking age at 19. The justices then turned to the more contentious issue: whether the act violated the states 21st Amendment right to regulate the sale of alcohol. The court reasoned that the Act did not violate the 21st Amendment because: Congress did not use its spending power to direct a state to do something that would be otherwise illegal under the states constitution.Congress did not create a condition that might be so coercive as to pass the point at which pressure turns into compulsion. Raising the minimum drinking was within South Dakotas constitutional limits. Furthermore, the amount of funding that Congress aimed to withhold from the state, 5 percent, was not overly coercive. Justice Rehnquist called this a relatively mild encouragement. Restricting a small portion of federal funds to encourage state action on an issue affecting the general public is a legitimate usage of Congressional spending power, the justices opined. Dissenting Opinion Justices Brennan and O’Connor dissented on the basis that the NMDA violated a states right to regulate the sale of alcohol. The dissent focused on whether conditioning federal highway funds was directly connected to the sale of alcohol. Justice OConnor reasoned that the two were not connected. The condition affected who shall be able to drink liquor, not how federal highway money should be spent. OConnor also reasoned that the condition was both over-inclusive and under-inclusive. It prevented 19 year-olds from drinking even if they werent driving, and targeted a relatively small portion of the drunk drivers. Congress relied on faulty logic to place conditions on federal funding, which violated the 21st Amendment, according to OConnor. The Impact In the years following South Dakota v. Dole, states changed their drinking age laws to adhere to the NMDA Act. In 1988, Wyoming was the last state to raise its minimum drinking age to 21. Critics of the South Dakota v. Dole decision point out that while South Dakota stood to lose a relatively small portion of its budget, other states stood to lose a significantly higher amount. New York, for example, projected a loss of $30 million in 1986 and $60 million in 1987, while Texas would see losses of $100 million annually. The coerciveness of the Act varied from state to state, though the Supreme Court never took that into account. Sources â€Å"The 1984 National Minimum Drinking Age Act.†Ã‚  National Institute on Alcohol Abuse and Alcoholism, U.S. Department of Health and Human Services, alcoholpolicy.niaaa.nih.gov/the-1984-national-minimum-drinking-age-act.Wood, Patrick H. â€Å"Constitutional Law: National Minimum Drinking Age - South Dakota v. Dole.†Ã‚  Harvard Journal of Law Public Policy, vol. 11, pp. 569–574.Liebschutz, Sarah F. â€Å"The National Minimum Drinking-Age Law.†Ã‚  Publius, vol. 15, no. 3, 1985, pp. 39–51.  JSTOR, JSTOR, www.jstor.org/stable/3329976.â€Å"21 Is the Legal Drinking Age.†Ã‚  Federal Trade Commission Consumer Information, FTC, 13 Mar. 2018, www.consumer.ftc.gov/articles/0386-21-legal-drinking-age.Belkin, Lisa. â€Å"Wyoming Finally Raises Its Drinking Age.†Ã‚  The New York Times, The New York Times, 1 July 1988, www.nytimes.com/1988/07/01/us/wyoming-finally-raises-its-drinking-age.html.â€Å"The 26th Amendment of the U.S. Constitution.à ¢â‚¬ Ã‚  National Constitution Center – Constitutioncenter.org, National Constitution Center, constitutioncenter.org/interactive-constitution/amendments/amendment-xxvi.

The Development and Applications of Critical Incident...

Debriefing after stressful incidences is a practice that has been practiced for many years. Psychological debriefing was used during World War I to reduce psychological distress and boost moral in solders. (Wei, Szumilas, Kutcher, 2010) This style of debriefing is still used today to help decrease the chances of soldiers developing PTSD, due to traumatic events that they may experience during their deployment times. Pender and Prichard (2009) described the historical use of stress debriefing primarily for emergency responders after they had been exposed to graphic calls or experienced the loss of a coworker. This is an important role of stress debriefing, and has emerged from these emergency responders only to also assisting both primary and secondary responders. Pack (2012) describes the benefits of CISD and how its overall design of being multicomponent makes it beneficial in the use with emergency service workers. CISD arose from this need of debriefing for emergency respon ders after a traumatic incident. Jeffery Michell, a firefighter, developed CIDS in 1983, since than it has been thought of as the â€Å"best practice† when working with emergency respondents to assist them in processing stress related to traumatic events. (D’Andrea, Abney, Swinney, Ganyon, 2004) CISD has emerged from assisting front line emergency response personnel cope with traumatic events, or loss that they experienced first hand, to helping those who experience the trauma second hand, or forShow MoreRelatedThe Performance Of A Dysfunctional Team912 Words   |  4 Pagesthe surgeon and junior, that she may need to take over. This allowed the junior nurse to be prepared for such an incident, and feel reassured that she does have support, which helped increase her performance (Appendix One, Post 2). Therefore, teamwork and communication is vital in enhancing and maintaining patient safety and providing optimum care. Training and debriefing are also critical non-t echnical skills, which aid in achieving optimum patient care. Surgery is an unpredictable practice withRead MoreStress And Its Effects On The Mind, Body, And Environment8594 Words   |  35 PagesStress can be defined in a number of ways and is experienced differently by each individual. Stress is natural, a physiological response involving a complex interaction between the mind, body, and environment. Stress is not fundamentally negative, people need a certain amount in their everyday lives to maintain function. An optimal level of stress stimulates an individual to stay alert and perform at a desired level. Ideally, stress enables us to take action by stimulating our sympathetic nervousRead MoreIdentify Prevent and Report Workplace Emergencies11906 Words   |  48 PagesIdentify, prevent and report potential workplace emergency situations UNIT NAME Identify, prevent and report potential workplace emergency situations PUAWER001A This unit covers the competency required to identify and prevent the development of workplace emergency situations, or to minimise their consequences, and to report if emergency protection systems, emergency control equipment and evacuation systems are compromised. For this unit the term workplace is defined as the area encompassedRead More Preventing Workplace Violence Essay4918 Words   |  20 Pagesservice field people come into those offices or stores because they need help or a particular service. When various â€Å"stress factors are combined, a person may commit, or threaten to commit, violence. Unless these emotional, angry, or frustrated individuals are handled properly, they may harm you, themselves, or other customers. Sometimes even coworkers—perhaps under a great deal of stress because of problems at work or home—may become threatening or violent†¦ Many experts believ e that there is no sureRead MoreThe Difference between Performance Management and Performance Appraisal24271 Words   |  98 Pages10 Briefly discuss the differences between evaluative performance reviews and developmental performance reviews 8.11 Define the following terms: Performance management Performance appraisal Motivation Traits Behaviors Results Critical incidents method Management by Objectives (MBO) method Narrative method or form Graphic rating scale form Behaviorally Anchored Rating Scale (BARS) form Ranking method 360 ° evaluation Bias Stereotyping Electronic Performance MonitoringRead MoreSSD2 Module 3 Notes22142 Words   |  89 Pagesï » ¿MODUEL 3 TRAINING AND LEADER DEVELOPMENT PROCESS The Army provides combatant commanders with trained and ready units, leaders, and individuals. Army expeditionary forces are prepared to conduct unified land operations in support of unified action. The Army accomplishes this by conducting tough, realistic, standards-based, performance-oriented training, which is based on eleven principles of training and seven principles of leader development. As a leader you must understand these principles. UnderstandingRead MoreHrm Duties and Responsibilities2992 Words   |  12 PagesRECRUITMENT PROFILE Profile: Human Resources Major Duties and Responsibilities 1. Responsible for the interpretation and application of the Staff Rules, regulations and procedures ensuring uniform application in accordance with guidelines from Headquarters. 2. Provides advice to staff members on specific entitlements, taking action locally as appropriate, or submitting recommendations for exceptions to DHRM; 3. Ascertains human resource requirements for the office ensuring the timely advertisementRead MoreWhy I Am A Professor Essay4077 Words   |  17 Pagesthe unexpected, unpredictable, and sometimes unsuccessful episodes in my academic career that have inspired my current pursuit of research and my goal to become a professor. As the daughter of two professors, I have always had an appreciation for critical thinking and the scientific method. One of my earliest experiences in scientific research was inspired by a television documentary on ants. Learning that ants communicate through chemical scents emitted onto the ground, I immediately ran outsideRead More Nfpa 100630569 Words   |  123 Pages11, 2007, with an effective date of December 31, 2007, and supersedes all previous editions. This edition of NFPA 1006 was approved as an American National Standard on December 31, 2007. Origin and Development of NFPA 1006 In 1994, the NFPA Standards Council, after receipt of a request for the development of a standard for the professional qualifications of rescue technicians, approved the establishment of a technical committee on Rescue Technician Professional Qualifications under the ProfessionalRead MoreNfpa 100630576 Words   |  123 Pages11, 2007, with an effective date of December 31, 2007, and supersedes all previous editions. This edition of NFPA 1006 was approved as an American National Standard on December 31, 2007. Origin and Development of NFPA 1006 In 1994, the NFPA Standards Council, after receipt of a request for the development of a standard for the professional qualifications of rescue technicians, approved the establishment of a technical committee on Rescue Technician Professional Qualifications under the Professional

First and foremost, the news report that I will analyze is...

First and foremost, the news report that I will analyze is about an African-Canadian man, Curtis Young, who was assaulted by the cops for no legitimate reason. His rights were breached, the police written a false report about what happened, and as a result, he was detained in 2012. Fortunately for Curtis Young, a cellblock video captured the scene of the crime and by 2014 the judge concluded the case to be police misconduct which lead to his release from jail. The judge also concluded that the cops had lied and over exaggerated the situation about what happened. Furthermore, cultural conflict reinforces cultural domination or ethno-centricity (Mayer, 2000). According to Mayer (2000), culture are common norms, values, practices, and†¦show more content†¦James (1998) states that police force is considered a culture because the officers of law follow the same values, norms, and practices. It is apart of the police culture to uphold negative misrepresentations and stereotypes of ethnic minority communities and as a result, these neighbourhoods are over-policed compared to non-ethnic upper class communities (James, 1998). The police culture also reinforces the discourse us verses them philosophy (James, 1998). This is also known as binary polarization which means if one individual is not apart of the police force, then one is considered categorized as â€Å"other†(James, 1998). It is a practice for cops to oblige to the norms of policing; to support the values and practices of their profession regardless what their cultural or ethnic background is. For instance, a police officer who was grew up in an ethnic minority community may be requested to over patrol the same community more than an upper class community because cops assume that there is a better chance to find trouble in hat neighbourhood. Most police that have been recruited from minority cultural backgrounds are expected to have attitudes that include distrust of immigrants and minorities regardless of the individuals own ethnic and cultural background (James, 1998). Furthermore, when two or more parties that are culturally different have a dispute and a third party intervenes, the

Spread of buddhism throughout china DBQ essay free essay sample

Buddhism is a path of practice and spiritual development leading to Insight into the true nature of reality. It is a religion that was founded in India in the sixth century BCE and was brought to China by the first century CE. When Buddhism was brought to China and it gradually won over converts, expanded throughout China, and influenced Chinese culture as we know it. In spite of Buddhism’s dissemination throughout China there were still Chinese people who didn’t convert to Buddhism due to their strong Confucian beliefs. The Chinese had two vastly different points of views about Buddhism. The first point of view of the Chinese would be anti-Buddhism. This point of view was popular in that of Confucian Scholars and officials at the Tang imperial court. According to document‘s 3, 4, 6 Buddhism wasn’t religion that one should practice. In Document 3 an anonymous Chinese scholar asks readers , â€Å" If Buddhism is the greatest and most venerable of ways , why did the great sages of the past and Confucius not practice it? † The Chinese scholar is saying that if Buddhism is so great why did Confucius or Laozi, the great sage of Daoism not practice Buddhism. We will write a custom essay sample on Spread of buddhism throughout china DBQ essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This implies that Buddhism wasn’t that great of a religion after all. The Chinese Scholars claims are biased. He writes strictly about the bad things about Buddhism. It is one sided and only answers with what he believes are failings of Buddhism. According to document 4 Confucian Scholar and Tang official believes that Buddhism is no more than a cult. He states,† †¦ Buddhism is no more than a cult of the barbarian peoples spread to China. † The speaker is angered that Buddha was being honored by the ruler at the time (Your Majesty). Buddha was not of Chinese descent, he was foreign and doesn’t deserve for his body to be admitted to the palace. â€Å" Confucius said : Respect Ghost and spirits, but keep them at a distance! †. The speaker expresses that he is ashamed of what Your Majesty is doing and begs that Buddha’s bones be burned so that Buddha’s evil be rooted out of China. The Speakers claims are one sided. He is a leading Confucian Scholar and has strict roots in Confucianism. According to document 6, the speaker, the Tang Emperor Wu says â€Å"Buddhism wears out people’s strength, pilfers their wealth, causes people to abandon their lords and parents for the company of teachers, and severs man and wife with its monastic decrees. † Buddhism goes against the views of Confucianism damaging the five key relationships due to its monastic decree. The emperor believes that Buddhism should be eradicated and that it is evil. His argument is one sided he even states that the Buddhist temples have reached boundless numbers sufficient enough to outshine the imperial palace. The emperor is fearful of his reign as emperor and his loss of power throughout China. All three of these documents describe the evils and failings of Buddhism and why it should eradicated in china. All three documents are also biased. An additional document that would also promote anti- Buddhism would be a journal entry from the father of a convert to Buddhism and his description on how his life has changed as his as lost sight of the way he raised him and taught him the Chinese ways of filial piety. The second point of view of the Chinese would be pro-Buddhism. Pro-Buddhism views are shown in documents 1,2,and 5. According to document 1, the end of one’s sorrows is through the Buddhist doctrine, â€Å"The Four Noble Truths. † There is sorrow in everything if you have cravings or passion. To get over your sorrow you must release yourself from your cravings and passions and Buddhism will teach you how to. The speaker is Buddha himself and is one sided because others might not feel as if they have sorrows because they have passions or that their passions make them happy and not sorrowful. According to document 2 whoever serves the Buddha and correctly observes his commandments will at the end of their life enter nirvana. This is one sided because some people might disagree and say that there is no nirvana and that you continue to be reincarnated even if you do believe in Buddha. According to document 5 Buddhism was established according to the demands of the age and the needs of various beings. It encourages good deeds, punishes the wicked ones and rewards good ones. This is not biased because not only was the writer a leading Buddhist scholar, he was favored by the Tang imperial household. He also says that Confucianism and Buddhism were created for the same reason and lead to the creation of an orderly society and they should both be observed with respect. Another document that would promote pro-Buddhism would be a speech from someone who converted to Buddhism and lost all of his sorrows following the four noble truths. The spread of Buddhism to China was perceived in different ways by the Chinese people. Despite these various perceptions it spread like a domino effect. To this day the Buddhism is still a major religion in China. The Chinese put their own spin on the religion and it has stuck ever since. Today it coexist with Confucianism, a future that didn’t seem too bright in the first century CE.

Brand Personality free essay sample

You now have to decide what image you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy A brand can very well be compared to a person. Just like people a brand has a personality. Starbucks’ is sociable, youthful, outgoing, and friendly. A refreshing freshness, warmth, and comfort is demonstrated through their service interactions, their packaging, their decor, their product offerings, and their corporate culture. Weather, trusting or caring (e. g. Johnson Johnson), fun and exciting (e. g. Mtv) the, brand as a person, deals with two aspects the personality of a brand, and the brand customer relationship. The Brand Personality Aspect Brand personality can be defied as the human personality traits associated with a brand (Aaker, J. 1997). This personality is extremely critical for a brand. Why because personality is extremely important in our society The situation is same for a brand. The Personality of a brand enables a consumer to express his or her own self/ his ideal self (Sweeny, 2006). A brand’s personality can not only increase consumer preference for and usage of that brand (Sirgy, 1982) but also help consumers differentiate among the innumerable products available in the marketplace (Biel, 1992; Keller, 2003). Aaker, J. (1997) devised a scale to measure the personality of a brand. The five dimensions of the brand personality scale are Sincerity, Excitement, Competence, Sophistication, and Ruggedness. The model deals on two levels – one where a consumer can identity with the personality on the brand like when it is sincere, exciting and competence. Whereas ruggedness and sophistication differ from the big five human personalities (Briggs 1992) hence they cater to the aspirational level of the brand. The Brand Customer Relationship Aspect When we talk about brands as being people, lets understand how people actually behave. People don’t just perceive each other (based on the physical features and personality) but also try building relationships- positive or negative. Similarly brand as a person goes beyond the dimension of just having a personality it’s about a consumer’s attitudes and behavior towards a brand and a brand’s attitude and behavior towards its consumer. (Aaker, D and Beil 1993) There are 2 components of Brand customer relationship first is the trust in the brand and customer satisfaction with the brand (Aaker,D. and Beil, 1993). They go on to explain that the trust in a brand is directly proportionate to the intimacy (creating a personal link with the consumer) and credibility of the brand and inversely proportionate to the risk factor. On the other hand the customer satisfaction is based on the proactive and supportive nature of the brand. While being proactive what’s crucial is the way in which you interact with the consumers. Just like how peoples don’t like interactive with someone who is pushy similarly a brand, being over confident and too pushy is seen as some doing aggressive salesmanship and not building relationship. A right attitude towards customers adds an element of supportiveness to the brand. According to Aaker, D. nd Beil(1993) there are two types of relationships created based on this identification or disrespect Incase of identification the brand is seen as someone the customer can relate to r even as someone whom the person aspires to be thus there is a high degree of trust and satisfaction When a customer disrespects the brand he feels a disconnection with the brand. He feels the brand has nothing to offer to him or doesn’t really listen to him. Brand as a Person – Real Brands Just like a person every brand has a personality some evoke feeling where as others fall flat. The critical difference is that some brands focus on it, understand it, and exploit it. To them, it is integral to their brand’s experience, service interactions, and customer relationships. Lets take a look at Harley Davidson has created a mark for itself using brand personality as a key strategy for competitive differentiation and loyalty building. The Harley Davidson story Harley Davidson is very good example of a brand with a personality, character and great value. Davidson has become an iconic brand. The brand is all about the customer. The bond between Davidson and its customers runs deep with emotion, pride and aspiration. What makes this brand personality so strong so impactful? According to Allen (2010) â€Å"Harley Davidson’s story is a story of many people. Harley-Davidson’s Story is about the rule breakers who choose to make their own paths. These strong-willed rule breakers are rebels who stand up for what they believe in. They challenge the world and They are individually motivated†. They represent a release of pent-up passions. The executive, who escapes his stressful job, to experience the freedom of an open road. A student, who wants to stand out in a crowd. Its something that a person would aspire to be – the sense of freedom is what its all about. The result of such strong customer relationship, personality, extraordinary customer experience a loyal customer base for over 100 years. To summarize†¦ Honestly, loyalties, Care etc. are the measures of a person (Aaker, J. 1997). A brand may not be all about the personality but personality and the relationship between the brand and the customers give life to a brand, to create likability, and to add an emotional value to a brand. An organization that is serious about embracing new metrics, and seriously growing their business, need to focus not only on the product attributes but also on the brand as a person. The persona of a brand influences consumers. A well-established brand personality has been shown to result in increased preference and patronage, higher emotional ties to the brand, and trust and loyalty (Siguaw, Mattila and Austin, 1999). Together the personality and customer relationship go a long way in forming a bond between the consumer and a brand.